The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Review

Are you at risk of being trapped in an uncompetitive business?

Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.

In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant.

Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage.

This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today.

Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

Title:The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Edition Language:English

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    The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Reviews

  • Peter

    Note: After a few questions from folk I've taken some time to write out my thoughts. You can find them over in the post The Myth of Sustainable Competitive Advantage.The book presents a couple of sim...

  • Gabriel

    O mundo mudou e a estratégia também. Rita McGrath desenvolve um argumento extremamente relevante para a atual realidade: organizações não tem mais vantagens competitivas sustentáveis e devem se ...

  • Claus Mossbeck

    A big fan of Rita's work, a great place to start....

  • Fred Zimny

    last chapter is good. Funny to realize that a strategy guru is at her best translating trends to one's personal levelBook introduction Chances are the strategies that worked well for you even a few ye...

  • Duc Hoang

    Không chỉ thế giới ngày nay, mà thế giới ngày nào cũng thay đổi. Con người thay đổi thế giới, và thế giới cũng thay đổi con người. Từ muôn đời nay, nhữ...

  • Gene Babon

    Michael Porter defined Competitive Advantage. Rita Gunther McGrath proclaims that we have entered a new era of transient competitive advantage -- exploiting short-lived opportunities with speed and ...

  • Rachel (Confessions of a Book Geek)

    Check out my full review here:https://confessionsofabookgeek.com/20...Author Rita Gunther McGrath is described in her Twitter bio as being a strategy and innovation expert and a Top 10 business thinke...

  • Marks54

    This is a collection of some essays/lectures organized around the idea competition will force firms to continually seek new advantages rather than relying upon persistent advantage in relatively stabl...

  • A. Roy King

    Columbia Business School professor Rita Gunther McGrath is one of today's most important business strategy experts. "The End of Competitive Advantage" is based on a compelling premise: that the tradit...

  • Eric Brasley

    Some entertaining stories to bolster the author's points but they led me to question the leadership more than the strategy or competition. The last chapter is worth the read. It personalizes what is n...